New Hire Onboarding in the Communications Industry - A Case Study in Sales Force Talent Management

Shortening New Hire Ramp and Reducing Turnover in the Telecommunications Industry
A Case Study in Sales Force Talent Management

Business Goals
  • Increase sales performance while maintaining existing customer base
  • Increase average revenue per unit (ARPU)
  • Reduce salesperson turnover
Performance Challenges and Needs
  • Sales team totally product-focused—need skills to uncover a customer’s core business issues and transition to solution selling
  • Long ramp for new hires (5-7 months)—need a way to accelerate employee orientation and help new hires to achieve quota in three months or less
  • High turnover (89%)—need to increase new hire success rate and retention of top performers
The Solution
  • Manager and executive sales coaching sessions
  • Implementation of focused executive selling training
  • Execution of a 12-week follow through program designed to ensure the transfer of training
  • Sales Training Measurement


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