Being
held accountable for major behavior change can be daunting for a participant,
the facilitator and the project sponsor.
Is
there any way to make it simpler and thus be more certain of success?
In
our two decades of behavior change experience, we know that the following three
principles must be in place for the transfer of training to be successful.
The new learners have to believe that the
behavior change is:
- Easy. The necessary skills should be easy to try often and there should be no organizational barriers to adopting the new behaviors.
- Normal. For lasting adoption, the new learner wants to know that their role models exhibit, expect and admire this new behavior.
- Rewarding. The employee needs to see real benefits to the new behavior, personal and/or professional.
