High Performance Practices in the PR Services Industry - A Case Study in Employee Engagement, Retention and Profitability

Background:
A prominent public relations services firm wanted to get senior managers to demonstrate the company’s values in their actions, develop better teamwork, and to improve leadership skills.

Approach:

  • Developed customized engagement survey and customized 360-degree feedback tools to get ideas directly from employees on how to improve teamwork and give feedback on leadership skills to individual managers.
  • Customized survey developed to measure demonstrated management practices and executive behavior around “Walking the Talk” of their corporate values.

Results:
  • Survey feedback was successfully used as part of determining executives’ annual bonus
  • Project team structure and processes were modified to encourage teamwork
  • Each key account team used survey feedback to develop team guidelines for their individual team behavior
  • Management feedback from the 360-degree assessments was incorporated into executive development plans and scores are reviewed on an ongoing annual basis