Chances are good that the wonderfully designed and highly anticipated training you are designing or delivering is irrelevant to who it should matter most.
Just look at our latest Q4 Survey Results.
“If you were to ask your CEO, what % of your organization's training programs would he/she say unquestionably impact the performance of the business?”
- 51% said that their CEO would have no idea or believe less than a quarter of their training programs where impacting the business
- Only 19% said seventy-five percent or more
- The remaining 20% pegged it somewhere in the middle – still way too low
To create executive relevance, follow these three steps.
- Create Business Relevance. The best place to start is with the business. We recommend clearly identifying how your initiative is going to help achieve a top 5 strategic priority and how success will be measured. Otherwise, what are you doing it for?
- Create Manager Relevance. After aligning with the key business strategy, it is time to create relevance with the bosses of the target audience. You will know you are ready when you can articulate how your solution helps these leaders better meet their short- and long-term priorities and they are pushing you to make it happen.
- Create Participant Relevance. After creating business and manager alignment, it is time to ensure that your learning solution helps your target audience succeed. Is also means having a clear plan regarding the resources, reinforcement, and support participants can expect to ensure that they can effectively transfer the lessons learned to their job.
Once all this is in place, you can get back to designing and delivering a program that matters.